On September 7, the five-day 2021 International Winter Sports (Beijing) Expo (hereinafter referred to as the Winter Expo) came to a successful conclusion in Shougang Park. This year's Winter Expo will be held in conjunction with the 2021 China International Fair for Trade in Services. The high-level international influence and industrial penetration of the Winter Expo will not only help the CIFTIS to open up a new pattern of global cooperation and opening up, but also serve my country's ice and snow industry. Realize effective promotion with trade and provide strong support for the final sprint of Beijing 2022 Winter Olympics.
The 2021 Winter Expo has attracted more than 500 ice and snow brands from more than 20 countries to participate in the exhibition, and the international participation rate is as high as 60%. Industry experts and industry elites in related industries attended the meeting, and tens of thousands of representatives of professional institutions attended the meeting to participate in exchanges and sharing. As the world's first exhibition of the ice and snow industry, the exhibition area of the conference is nearly 20,000 square meters, attracting nearly 24,000 representatives of professional organizations to negotiate and nearly 200,000 visitors to experience. More than 600 authoritative media at home and abroad, including People's Daily, Xinhua News Agency, China Central Radio and Television, China News Service, etc., have conducted comprehensive reports on the Winter Expo, demonstrating the concept of the Winter Expo to promote the new development of the ice and snow economy and achieve multi-party cooperation and win-win results. determination.
On September 3, Cai Qi, member of the Political Bureau of the CPC Central Committee, secretary of the Beijing Municipal Committee, chairman of the Beijing 2022 Winter Olympics and Winter Paralympics Organizing Committee, deputy secretary of the Beijing Municipal Party Committee and mayor of the Beijing 2022 Winter Olympics and Winter Paralympics Chen Jining, Executive Chairman of the Organizing Committee, Zhang Yankun, Deputy Secretary of the Beijing Municipal Committee, Yang Jinbai, Deputy Mayor of Beijing, and other leaders came to the site of the 2021 Winter Olympics and inspected the booths of the Beijing 2022 Winter Olympics Organizing Committee, the Chinese Olympic Committee, and the Italian National Pavilion. On September 6, Li Yuanchao, the former Vice President of the People's Republic of China, visited the pavilion of the Winter Expo. On September 7, Liu Yandong, the former Vice Premier of the State Council of the People's Republic of China, inspected the booths of international winter sports organizations and digital Winter Olympics, and fully affirmed the preparations for the Winter Expo.
Fu Xiaohui, Secretary General of Beijing Olympic City Development Promotion Association, Director of Beijing Olympic City Development Promotion Center, Gao Yunchao, Deputy Secretary General of Beijing Olympic City Development Promotion Association, Deputy Director of Beijing Olympic City Development Promotion Center, Xiong Xiaoge, Founding Chairman of IDG Capital, Asia Zhu Dongfang, President of Data Group, and Zhang Li, Vice President of Asia Data Group, accompanied him.
Former Vice President of the People's Republic of China Li Yuanchao inspected the Winter Expo
Liu Yandong, former vice premier of the State Council of the People's Republic of China, inspected the booths of international winter sports organizations and digital Winter Olympics
During the exhibition, relevant leaders from the State-owned Assets Supervision and Administration Commission, the Bureau of Human Resources and Social Security, China International Publishing Group, the Ministry of Foreign Affairs, and the State Taxation Bureau visited the Winter Expo pavilion.
Build a global display platform to witness the dance of global ice and snow forces with China
Since 2016, the Winter Expo has been held in Beijing every year. In the past 6 years, the Winter Expo has handed over a brilliant report card: the total exhibition area of the conference has reached 150,000 square meters; There are more than 100 forums and promotion meetings; nearly 1,300 speakers; and 130,000 professional audiences.
Continuously improving the level of exhibition and display and creating an international ice and snow industry vane is the goal of the WWSE in the past six years. This year, around the theme of the Winter Olympics, ice and snow technology, ice and snow culture, ice and snow equipment, and ice and snow tourism, the conference set up 8 major exhibition areas and 12 categories of display content, providing the best stage for global ice and snow exhibitors.
In a few months, the Beijing Winter Olympics will open soon, and the whole world is eagerly waiting for this grand ceremony. In the exhibition area of the Beijing 2022 Winter Olympics Organizing Committee, the "time tunnel" composed of five-ring elements scrolls and broadcasts the iconic events of the Winter Olympics preparations. The display of venues such as the Water Cube, Bird's Nest, and Ice Ribbon immerse the audience in the atmosphere of the Winter Olympics inside. The booth of the Chinese Olympic Committee fully demonstrated the demeanor of Olympic athletes. The presence of world champion Zhang Dan and other well-known athletes made the audience excited. The rich display items such as figure skating and ice hockey further released the charm of winter sports. In addition, Yanqing, Shijingshan, Shougang and other booths range from intelligent technological equipment, to the display of "300 million people participating in ice and snow sports", to the combination of industrial relics and the development of Olympic cities, allowing the audience to experience the Winter Olympics from these exhibitions. The atmosphere of sprinting at full speed, sharing the joy that Beijing is about to become the "Double Olympic City".
As a global exhibition of the ice and snow industry, the WWSE has attracted visitors from Switzerland, Austria, Finland, Italy, Japan, France, Czech Republic, Germany, Sweden, Ukraine, Slovenia, Canada, South Korea, Russia, the United States, Norway and other countries since its first holding in 2016. More than 20 ice and snow powers and well-known enterprises participated in the exhibition. In 2017, the Winter Expo proposed the concept of the guest of honor for the first time. Since then, Switzerland, Austria, and Finland have successively become the guest of honor.
In 2021, the Winter Expo invites Italy as the country of honor, and Milan-Cortina d'Ampezzo is the host country of the 2026 Winter Olympics. Taking this opportunity, Italy, centering on the theme of the exhibition "Intent in the Mountains", displayed rich content such as top manufacturers, ice and snow equipment, government organizations, training systems, and winter tourism resources, fully revealing the charm of ice and snow power.
This year, in addition to Italy, more than 20 countries including Austria, Japan, the Czech Republic, Finland, Germany, and Belarus also participated in the exhibition, showing in detail the most advantageous ice and snow resources of each country. Compared with 2016, the international participation of the Winter Expo has tripled, and it has become the best display platform for global ice and snow culture, ice and snow technology, ice and snow equipment, and ice and snow trends.
Since its establishment 6 years ago, the WWSE has witnessed the rapid growth of China's ice and snow industry, and China's ice and snow economy has grown from weak to strong. It has also promoted domestic ice and snow forces to stand on the international stage, and constantly explored the way forward through exchanges and exhibitions. At the exhibition site, Jilin, Changbai Mountain, Altay, Yulin and other provinces and cities showed their unique ice and snow landscapes, ice and snow tourism resources, ice and snow cultural charm, ice and snow special products, and ice and snow cultural and creative resources. Jilin's simulated skiing experience, Changbai Mountain's characteristic "three snow" display, Altay's characteristic folk song and dance and fur ski display, and Yulin's winter outdoor fashion show are all very popular, fully demonstrating the vitality of the regional ice and snow economy.
In addition, it is also the direction of the conference to provide a platform for global ice and snow companies to make a gorgeous appearance and help them expand opportunities for cooperation in ice and snow service trade. Over the past 6 years, the world's leading ice and snow brands have joined the "Moments" of the Winter Expo one after another, displaying the world's leading equipment, technology, services and other content. This year, many well-known brands including Tianbing, AST, Doppelmayr, Wintersteiger, HEAD, Snow51, Ouyue Ice and Snow, Sunac Ice and Snow, Shangxue Sports, etc. have displayed their latest products and results. At the same time, the Winter Expo has witnessed the rise of many domestic ice and snow companies. Domestic companies such as Mingxing, Cabbeen, and Nortek have fully possessed independent R&D and production capabilities and complete independent intellectual property rights from the beginning as a brand agent; More and more Chinese ice and snow enterprises will use the display platform of the Winter Expo to open up more room for development.
Gather international ice and snow forces to build a dual cycle development pattern of ice and snow economy
At the opening ceremony on September 3, Thomas Bach, President of the International Olympic Committee, highly praised the new breakthrough of this Winter Expo in his congratulatory letter. He said that the gathering of the winter sports industry at this Winter Expo marks another important step for China to continue writing a new chapter in its great sports history.
Han Zirong, full-time vice chairman and secretary-general of the Organizing Committee of the Beijing 2022 Winter Olympics and Paralympics, said in his speech that the 2021 Winter Expo will be included in the special exhibition on sports services of the CIFTIS, which is a more open and higher-level platform of the CIFTIS In the future, the Winter Expo will surely burst into greater vitality.
Han Zirong, Full-time Vice Chairman and Secretary-General of the Organizing Committee of the Beijing 2022 Winter Olympics and Paralympics, delivered a speech
Juan Antonio Samaranch, member of the International Olympic Committee and chairman of the Beijing 2022 Winter Olympics Coordination Committee, sent a video speech. Samaranch said that the Beijing Olympic heritage and sustainable work has achieved remarkable results. In the face of the new crown epidemic raging around the world, the Beijing Winter Olympics Organizing Committee has overcome many difficulties and completed various preparatory work brilliantly.
Juan Antonio Samaranch, member of the International Olympic Committee and chairman of the Beijing 2022 Winter Olympics Coordination Committee, delivered a video speech
The Winter Olympics has promoted the popularization of winter sports culture in China, and also promoted the implementation of urban sports infrastructure. Representatives from Italy, the guest country of honor, international winter sports organizations, and the International Olympic Committee delivered wonderful keynote speech videos. Mario, Deputy Minister of the Italian Ministry of Foreign Affairs and International Cooperation, expressed Italy's support for China's construction of Winter Olympics facilities and continuous investment in sports infrastructure; member of the International Olympic Committee, chairman of the International Bobsleigh Federation, and member of the Beijing 2022 Winter Olympics Coordination Committee Ivo Firiani said that in China, "driving 300 million people to participate in ice and snow sports" has gradually become a reality.
In the round table dialogue session of the main forum, Peng Weiyong, deputy director of the Sports Economics Department of the State Sports General Administration and a first-level inspector; Zhao Yinggang, Deputy Director of the Sustainable Development and Advisory Committee of the Committee and Distinguished Expert of the Sports Department of the Winter Olympics Organizing Committee, Sarah Lewis, Secretary-General of the World Sports Leaders-2000 to 2020 International Ski Federation, Executive President of Sunac China and President of Sunac Cultural Tourism Group Lu Peng and other guests conducted an in-depth dialogue on the theme of "Blessing the Winter Olympics, the ice and snow industry will usher in a moment of 'breaking the circle'", analyzed the shortcomings of the domestic ice and snow industry, summarized past international cooperation experience, and sought opportunities for breakthrough development. science path. Director Peng Weiyong said that my country's ice and snow industry is in its infancy, with insufficient venues per capita, lack of talents, and relatively backward equipment. It needs to work together to promote improvement from three aspects: policy guidance, platform empowerment, and demonstration leadership. Ms. Sarah Lewis said that the WWSE is a catalyst that can better promote winter sports in China. Winter sports attract more young people to participate and form new subdivision projects, which is a direction for future sports development.
Roundtable Dialogue: Blessed by the Winter Olympics, the ice and snow industry will usher in a moment of "breaking the circle"
Guent Platt, Governor of Tyrol, Austria, Tong Fude, Czech Ambassador to China, Bai Minghao, Commercial Counselor of the Austrian Embassy in China, Wang Lu, Deputy Secretary of the Municipal Party Committee and Mayor of Jilin City, Jilin Province, Yulin Industry and Information Technology Bureau Director Chai Xiaoping, Secretary of the Party Working Committee and Director of the Management Committee of Changbai Mountain Protection and Development Zone in Jilin Province Wang Ku, Secretary of the Party Committee, Chairman and President of China Economic Information Service Xu Yuchang delivered keynote speeches respectively. Zhang Li, vice president of Asia Data Group, released the "2021 China Ice and Snow Industry Report" on the spot, and Xu Yuchang, Secretary of the Party Committee, Chairman, and President of China Economic Information Service, released the "2021 China Ice and Snow Tourism Index" and gave a wonderful interpretation.
From September 3rd to September 5th, about 200 guests from nearly 20 ice and snow countries around the world came to the parallel forum of the Winter Expo. Including Olympic City Development Forum, Sports Science and Technology Innovation and Entrepreneurship Competition, Youth Ice and Snow Popularization Forum, Ice and Snow Trend Trend Forum, Ice and Snow Tourism Development Forum, Ice and Snow Education Forum, Snow Field Operation Management Forum, Venue Design and Construction Forum, Ice and Snow Marketing Forum, Technology Winter Olympics Forum and more than 10 parallel forums, as well as the site of the special promotion meeting of "Smog Capital Ski Paradise-Jilin City, North Country River City", guests from all walks of life conducted in-depth dialogues and intelligent collisions on the development status and upgrading direction of various subdivisions of the ice and snow industry .
2021 International Winter Sports (Beijing) Expo Olympic City Development Forum
For the past 6 consecutive years, the Winter Expo has used the main forum and parallel forums as the main way to launch peak dialogues among high-end talents at home and abroad, aiming at the development difficulties and industry trends of the ice and snow industry. Over the years, more than 600 international guests have participated, accounting for 50%.
At the major forums of the Winter Expo over the years, representatives from the International Olympic Committee, the International Biathlon Federation, the International Bobsleigh Federation, the International Curling Federation, the International Skating Union, the International Ski Federation, the International Ice Hockey Federation, and the World Olympic Games Representatives of the City Alliance, the Ministry of Sports and Culture of Finland, the Austrian National Olympic Committee, the Embassy of Finland in China, the Embassy of Switzerland in China, the Embassy of Austria in China, the Embassy of Italy in China, the Embassy of the Czech Republic in China and other international organizations, Discuss the development opportunities of global ice and snow with guests from domestic government departments, associations, and enterprises, and export industrial knowledge for the high-quality development of the global winter sports field with the most cutting-edge industry insights and industrial viewpoints.
Thomas Bach, President of the International Olympic Committee, Juan Antonio Samaranch, member of the International Olympic Committee and Chairman of the Coordination Committee for the Beijing 2022 Winter Olympics, Ivo Filiani, President of the International Bobsleigh Federation, and other IOC members Doris Leuthard, President of the Swiss Confederation, Sauli Niinisto, President of Finland, Heinz-Christian Strache, Deputy Chancellor of Austria, Annika Saari, Minister of Science and Culture of Finland Leaders and officials of ice and snow powers such as Ke and other countries; Mayor of Lausanne, President of the World Olympic Cities Union Gregoire Junod, Secretary-General of the World Olympic Cities Union Melanie Duprik, Deputy Mayor of Lillehammer, Norway Representatives of Olympic cities such as Gu Trussmen; representatives of embassies and consulates in China such as Austrian Ambassador to China Steifer, Finnish Ambassador to China Suhailan, etc., all attended the conference as guests of the Winter Expo. From multiple perspectives such as promotion, industrial policy, and urban development, it provides directional suggestions for the promotion and popularization of winter sports, and provides a strategic reference with a large pattern and high vision for the healthy and sustainable development of the global ice and snow economy.
Extensive international exchanges and in-depth industrial discussions, a large number of policy reference ideas and industrial development wisdom have been produced in the "living room" of the Winter Expo. my country's ice and snow economy is gradually forming a new pattern of double-cycle development. The entire industrial chain of winter sports on a global scale The ecology is moving towards a new form of mutual benefit, sharing and common prosperity.
Inheriting the spirit of the Winter Olympics and promoting the popularization of winter sports culture
Over the past years, the rich supporting activities of the Winter Expo have been welcomed by ice and snow enthusiasts and industry people with the characteristics of deeper links and stronger interactions. At the exhibition site of this Winter Expo, top ice and snow brands and ice and snow enterprises from all over the world actively participated in new product exhibitions and launch activities, and simultaneously created interactive demonstrations with strong experience for the audience. The ice and snow equipment show created by Tanabe Sports, including SWANS snow goggle helmet, SINANOHU ski poles, ERGO GRIP gloves and other ice and snow trendy products, and the new product launch conference of the 2021-22 snow season new products at the Winter Expo, attracted many audiences and industry professionals. Come view and inquire.
In addition, the "2021 International Winter Sports Leading Brand" selection was held on the evening of September 3rd, with three awards including the TOP10 snow resort, the annual popular winter tourist destination, and the International Innovation and Entrepreneurship Brand Award to demonstrate the power of role models in the ice and snow field and release the ice and snow industry Innovation and development of new kinetic energy. The Sports Science and Technology Innovation and Entrepreneurship Competition launched on September 4 mobilized many industry experts and top investors to participate, providing a stage for a group of cutting-edge enterprises in the fields of sports ice and snow, sports technology, sports vision, etc., and an opportunity to win the favor of capital .
Through the creation of new product display and release activities, the Winter Expo will build a platform for business matching, promote the display of new trends in the industry, effectively empower local characteristic industries and ice and snow enterprises to speed up the development, and promote the ecological prosperity of the entire industrial chain of the Winter Games. Taking "Yulin Cashmere" as an example, Yulin, Shaanxi joined hands with local enterprises to present at the Winter Expo in a provincial and municipal group, and carried out multi-faceted publicity on the local characteristic wool industry and local brands through exhibitions, special promotions, cooperation signings, fashion shows, etc. . In September 2020, through the Winter Expo platform, Yulin Yangda and the Beijing Organizing Committee reached a cooperation intention. At the beginning of 2021, the Organizing Committee of the Meet in Beijing Series of Winter Sports Events signed a contract with Yulin Yangboda Brand Clothing Operation Co., Ltd., and Yulin Yangboda officially became a platinum partner of the Meet in Beijing series of winter sports events. "Yulin Cashmere" regional brand and "Sheep Boss" and other representative clothing brands are successfully seizing opportunities on the ice and snow track based on their own product advantages and with the help of the Winter Expo platform.
As a leading brand in China's indoor ice and snow industry, Sunac Ice & Snow provides Chinese consumers with a smooth experience of four seasons at their doorstep through the layout of professional large-scale indoor ski resorts across the country, and allows more Chinese people to participate in ice and snow sports through convenient and comprehensive ice and snow services .
In addition to stimulating the ice and snow industry, the WWSE also provides intuitive, sensitive, and fun experiential and interactive supporting activities, as well as ice and snow + outdoor fashion shows, ice and snow outdoor equipment procurement festivals, ice and snow tourism festivals, etc., for ice and snow fans and the public. Bring joy and benefits.
Take the Ice and Snow + Outdoor Fashion Show as an example. The performances of professional models allow the public to quickly understand the latest trends in Ice and Snow. The Ice and Snow Outdoor Equipment Purchasing Festival and the Ice and Snow Tourism Festival are not only for the audience to watch and experience, but also bring convenient and preferential purchase opportunities. . In addition, the Winter Olympics badge exhibition, Winter Olympics knowledge quiz and other content held at the same time, and traditional ice and snow activities such as ice kickball, ice wood shooting, and ice chuiwan fully meet the public's demands for learning traditional winter sports culture.
Hosting the International Winter Sports (Beijing) Expo is a solemn promise Beijing made to the international community when it bid to host the 2022 Winter Olympics. The successful holding of the annual Winter Expo not only fulfills the promise of the Olympic bid, but also continues to help the preparations for the Winter Olympics, promotes the overall progress of Chinese sports, and leads the vigorous development of the winter sports industry in China. The 2021 Winter Expo coincides with the early stage of the Beijing 2022 Winter Olympics. While helping the Winter Olympics to be held smoothly, it also helps to solve the regional imbalance in the development of China's ice and snow sports, and contributes to the construction of "Healthy China".
